The original heritage

“Original by nature”

Orangina International campaign Client: Orangina

Orangina is all about heritage. With a modern take on the style of Bernard Villemot, the original artist behind the brand’s iconic poster-art. Orangina celebrates joie de vivre moments that capture the essence of summer along the French riviera. This fresh orange beverage is about toes in the water and quenching your thirst with sparkling orange, holding the iconic bottle in your hand. We created a series of posters that exude joie de vivre moments. 

Campaign development, Concept, Art direction, Key visuals