Rebranding Latvian Bank

“Citadele - More opportunities”

Concept and visual identity Client: Citadele - Based in Riga

With aspirations of becoming the Baltic’s number one bank, we helped Citadele tap into the mindset of Latvian consumers. By taking Baltic aspirations to heart, we created the tagline “More opportunities.” Together with a strong visual identity using real Latvian people, we positioned Citadele as the gateway to more opportunities.

Life is full of them: the golden ones, those that knock at your door. Some opportunities are right in front of you, others are waiting to be discovered. At Citadele, we help people seize the right opportunities. It’s about providing the opportunity to grow, to pursue one’s ambitions, and experience…more opportunities.

Campaign development, Concept, art direction, Key visuals