Redefining ZO•ON Iceland

“Get out there, whatever the weather”

Defining the brand & Visual concept Client: ZO•ON Iceland

ZO•ON had lived for some years as an outdoor apparel company. We streamlined the production, helping them stick to what they do best, and creating the category of Urban Outdoor.

They specialize in clothes for urban outdoor adventurers. Their garments give people the confidence to go outside and move freely between the city and nature, thus the tagline: Get out there, whatever the weather.

Brand Concept, Product aligning, Concept film, TVC, Campaign development, Lookbook, Brand manual