The DAY Woman

“New Bohemian”

DAY AW/15 campaign Client: DAY Birger et Mikkelsen

Fashion-house DAY Birger et Mikkelsen honors women who seeks out “Everyday Couture.” To portray our concept of women with a new-bohemian edge, we featured professional and talented women in a cinematic and seductive way – with an unexpected twist. By revealing her profession or talent in unfamiliar surroundings, we created a constellation of surprise that highlighted their beauty, and the garments.

Concept film, Image pictures, Lookbook