Creating a sustainable travel brand

“ProjectKIN - Travel Mindfully”

Creating a brand Client: ProjectKIN

PROJECTKIN makes suitcases from sustainable materials. With a design rooted in the Nordic tradition, its products are high quality, aesthetically beautiful, highly functional and good for the environment.

The challenges we face as mindful explorers are paradoxical. On one hand, we want to see the world. On the other hand, travelling is a major source of human-driven carbon emissions. To save our planet, we must do better. And buying a suitcase made from sustainable materials isn’t enough. We must start a new mindset. ProjectKIN is a response to this paradox. A project is a venture towards a common cause that requires the combined efforts of the many; while a KIN is a tribe of people united by a cause: the cause to promote more mindful travelling. We want to create better alternatives for the aware traveller. By putting action into practice, we challenge the travel industry and consumers to become more conscious of their purchases.

Concept film, Image pictures name, Visual identity & Brand manual