Repositioning of stylepit.dk

“Shop as a family”

Positioning concept & visual identity Client: Stylepit

The online fashion market is crowded. Every place has their own niche high fashion, streetwear etc., and it’s difficult to navigate. Stop shopping around; start shopping as a family. Stylepit's visual identity is developed based on our overall family brand position. We are an inclusive brand that involves and includes, and where personality and inspiration are always in focus.

First, maybe the daughter wants everything pink, and the other only likes butterflies. Father just wants the usual sweater. And for the mother-in-law, it is time to stock up on winter knits. As your one-stop-family-shop, we make it easy to dress the whole family with a broad selection of great designs that meet every demand of a modern family – the basics, the seasonal must-haves, and the special items that make Monday morning fun again. Stylepit, shop as a family.

Logo, Visual identity, Concept film, Image pictures, Brand manual