Owning that summer moment
“Malibu - #Because Summer”
Malibu TVC summer campaign Client: Malibu Rum Pernod Ricard
Malibu Rum offers the ultimate taste of summer. We want Malibu to be consumers’ first choice for fun summer nights. We show “young, fun starters” leading the way by trading normal behavior for fun “#becausesummer” moments in this international TVC campaign.
It is the story of the perfect summer day that turns into night and keeps going until the next day. Along the day our main character picks up new friends and people join in, because you have an active choice for fun, in situations that could otherwise be dull. The group of friends grows and ends up at a party that goes on until sunrise. We take everyday, ordinary moments and show how our character chooses to have a #becasuesummer moment.
TVC Idea, Script and Production of ten 35-sec. TVCs
Sophia
Perry
Clara
Bob
Matthew
Sarah
#Because summer
It is the story of the perfect summer day, that turns into night and keeps going until the next day. Along the day our main character picks up new friends and people join him, beacuse of you have an active choice of fun, in situations that could otherwise be doll. The group of friends grows and ends up at a party that goes on untill sunrise.
We take everyday ordinary moments and show how our character choose to have a #becasuesummer moment.