Leveraging a Classic Brand

“Cocio - Pure Pleasure”

Campaign development, with a Celebrity Ambassador Eva Mendez Client: Arla

Eva Mendez was selected to be the personification of the Danish chocolate milk, Cocio, a heritage brand that needed a facelift. They wanted to make their brand fun and relatable with an emphasis on humor. The campaign is one of ARLA’s best-testing campaigns ever.

The idea: That Cocio is so good, you would rather have it over anything else. That is pure pleasure.

Campaign development, TVC, Image pictures, Sales material