Creating a new seafood starter brand 

“Iceland’s Finest - Start Icelandic”

Product innovation, Recipe development, Packaging design Client: ORA

ORA is the finest canned seafood from cold Icelandic waters, but to reach a broader audience, they needed to reposition their products in a new context. We wanted to show how their cans can be served and paired with other tastes to enrich their product and enhance their value, to place them in a new category – an Icelandic fish starter-course. 

Cooking for dinner guests is hard enough when you’re short on time, and impressing guests with appetizing dishes can feel impossible when you lack inspiration. Iceland’s Finest welcomes home chefs into our kitchen. The concept is about gathering everything customers need to wow their guests; delicious ingredients and simple, step-by-step recipes. So they can make delicate, Icelandic seafood starters at home and enjoy the healthy and great-tasting bites in good company. Start Icelandic.

Product innovation, Packaging design, Concept film, Image pictures