Getting Nilens Jord primed for export

NJORD “Pure Nordic Rituals”

Brand development Client: Nilens Jord

Nilens Jord is used by every three Danish women. A brand with high recognition in Denmark, it does not bring much value outside of Denmark. The name NJORD was created to honor our brand heritage by using an export name that more clearly communicates our Nordic origin, though still complements our original Danish name.

We designed and developed a communication concept based on the concept “Pure Nordic Rituals” to ensure a clear and consistent brand identity when launching in export markets. 

In the morning or the evening, from makeup to skincare, we create beauty rituals that care for any and all types of skin. Using only the most purposeful ingredients - with no parabens, no essential oils and no perfume, we forge formulas that meet our high standards, so that you and your skin can be free. And with these standards, we have empowered Nordic women since 1982, becoming the most trusted full-range beauty brand in Denmark. NJORD “Njord pure Nordic rituals”. 

Name, Packaging design, Concept film, Image pictures, Brand manual