Revitalizing the MATAS Stripes

“MATAS - Daily Nordic Care SINCE 1949”

Concept development, Brand identity & Design Client: MATAS

The Matas Stripes (Matas Striberne) product range has been a Danish household name in wellness and skin care since 1949. The brand was neglected in the last decade, and the design lacked consistency.

The revitalization of these products celebrates the unique Nordic heritage and history of Matas and provides a much-needed update to their design and overall visual expression. The result was a more contemporary look and feel that introduces ‘Striberne’ and the tagline of Daily Nordic Care Since 1949 to a new generation.

Brand concept, Packaging design, Concept film, Image pictures, TVC, Brand manual