Aligning anti-aging skin care brand

“The Bioeffect”

Concept & Art Direction Client: Bioeffect

Iceland's Bioeffect skincare brand was born out of an urge to explore the power of nature and turn it into technological solutions of uncompromising standards. BIOEFFECT is the world’s pioneering skin care brand based on naturally-derived plant-based EGF (epidermal growth factor). EGF is an intelligent ingredient that communicates with the skin – no matter the user’s situation; young, old, stressed, combined or just in need of a rejuvenating boost.

It takes 21 days to change a habit, 37 questions to fall in love, and 18 days to reduce wrinkles by 37%. And that is the BIO-EFFECT. We made the product name, BIOEFFECT, into a verb to actualize how effective the skincare line is.

Concept film, Image pictures, Brand manual