Art project for a healthier HIP HOP environment

“Official Explanation”

Concept description, Art direction With: Ada Søby

We all look forward to our favorite hip-hop and rap artists coming to town. So the disappointment can be massive when that concert is cancelled and all we are left with is the “official explanation.”

We create a fashion hoodie line stating the Official Explanation from touring musicians who have had to cancel their live shows in Copenhagen, Denmark. We vent frustrations, quoting the OEs from touring artists who have had to cancel their live shows in Copenhagen. We aimed to create an honest relationship between the artist and their audience, nurturing a healthier environment to celebrate the rap music community.

The project aims to open a conversation about vulnerability and mental health in the hip-hop community, creating awareness and raising money through the sale of trending fashion.

Explaining OE Idea, Art direction